1. Know what the engine says about you today
Before producing anything, get the baseline: which questions you are absent from, who is cited instead, and what the engine claims about your offer. Without that zero point, you cannot tell whether your effort works.
2. Write one page per problem solved
AI engines answer questions, not menu categories. A "Our solutions" page answers nothing. A page covering one precise problem, with the answer in the first lines, becomes citable.
- A heading that repeats the buyer's question.
- The answer in two or three sentences, right at the top.
- Detail afterwards: method, scope, limits, cases where you are not the right fit.
- Your customers' words, not your internal vocabulary.
3. Make your facts attributable
An engine cites what it can verify. Spell out what your competitors leave implicit: geography, industries served, customer size, lead times, delivery formats, pricing signals.
4. Multiply third-party sources
A single source — your own site — carries little weight. Press mentions, serious industry directories, interviews, reviews and talks create the redundancy engines need to name you with confidence.
5. Measure, then repeat
AI visibility moves: models update, competitors publish. A recurring scan beats a one-off definitive audit.