ZenboostWhat the scan produces
Zenboost starts from your URL, reads your site and LinkedIn presence, infers your category and promise, then identifies genuinely comparable players — not the big names in your industry you never meet in a deal.
- An interactive positioning radar: each competitor is placed by how close they are to you and how much weight they carry.
- One card per competitor: promise, target, active channels, strengths and weak spots.
- Prioritised openings: the angles the market has left free.
- An action plan turning those findings into content, email, press relations and events.
The four questions you need answered
| Question | What the scan brings |
|---|---|
| Who do I actually lose to? | The list of comparable players, not out-of-category leaders |
| What do they win on? | Their promise, their proof, their most active channels |
| Where are their weak spots? | Segments and objections they handle badly or not at all |
| What do I do now? | Available angles, translated into dated actions |
How to read a positioning radar
You sit at the centre. The closer a bubble is to the centre, the more that player resembles you: same promise, same target, same deals. The bigger it is, the more weight it carries in the market conversation.
The classic mistake is focusing on large distant bubbles — a leader you never meet. Decisions are won on the close bubbles, the ones your prospect puts next to you in their comparison table.
What an SEO tool will not tell you
Keyword tools answer "who ranks for this query". Useful, but that is not your commercial competition. A competitor can publish nothing and still beat you in the room, because their offer is clearer or their proof stronger.
What about visibility in AI engines?
A growing share of the comparison no longer happens in Google but inside an AI assistant answer, where three or four brands get named. The same scan measures who is cited on your buyer questions.
Frequently asked questions
- How are competitors selected?
- They are inferred from your real positioning (site, offers, target), then researched on the web. You can edit the list: the new selection is saved and the analysis re-runs on those players.
- Is it useful in a very fragmented market?
- Yes — that is where it helps most: the radar shows clusters of similar players and the zones nobody occupies.
- What does the free version include?
- The free scan gives the first competitors identified and a preview of the radar. The full report (detailed cards, openings, action plan) is part of the paid plans.