How is the comparison matrix calculated?

Every criterion is scored on the same public signals for you and for each competitor: clarity of the promise, visible proof, content depth, social presence, visibility in AI answers. Each row expands to show exactly what produced the score.

How many competitors are compared?

All identified competitors are analysed and placed on the radar. The detailed matrix shows three at a time, chosen by you, to stay readable.

Can I add a competitor Zenboost missed?

Yes. You can steer the analysis toward the players you care about and re-run a scan on that basis.

Is the Competitors module available on the free plan?

The first elements are visible for free. The full radar, the justified matrix and the competitor cards unlock with a paid plan.

360° Scan · Competitors

Where you stand against your competitors

The Competitors module identifies the players who actually take deals away from you, places them on an interactive radar and details, criterion by criterion, what sets you apart or holds you back. Every gap is backed by an observed fact, not a hunch.

What you get

Your real competitors

Not the list you recite in meetings, but the players who show up in your market and in the answers your prospects read.

Positioning radar

An interactive radar overlaying your brand and your competitors on the axes that matter: promise, price, proof, content, awareness.

Justified comparison matrix

Row by row, your position against three competitors of your choice, with the reasoning behind each score and the evidence behind it.

Competitor cards

For each one: positioning, strengths, weaknesses, what they communicate better than you, and what you can borrow.

Recommendations you can save

Every recommendation under a competitor can be added to your Action plan in one click, with progress tracking.

Manual selection

Pick which competitors to compare and the matrix recalculates. Handy when preparing a deal against a specific player.

How it works

01
Zenboost identifies
From your offer and your market, Zenboost finds the competitors bidding for the same searches and the same deals.
02
Zenboost compares
Each player is analysed on the same criteria as you, then placed on the radar. The matrix details the gaps and explains them.
03
You act on it
Open a competitor card straight from the matrix header, save the actions worth doing, and find them again in your Action plan.

The radar gives the instant read — who owns which axis — and the matrix gives the proof, with a per-row explanation. Both drop into a meeting deck without extra commentary.

See a real example

What it is for, concretely

You keep losing deals to a player you barely know.

You see what they push, on which axes they beat you, and which arguments to prepare before the next meeting.

You need to settle your pricing or your promise.

The radar shows where the market is crowded and where space is still open, with the facts that support the decision.

Leadership asks for hard competitive intelligence.

You deliver a justified, exportable matrix instead of a spreadsheet rebuilt by hand every quarter.

Frequently asked questions

How is the comparison matrix calculated?: Every criterion is scored on the same public signals for you and for each competitor: clarity of the promise, visible proof, content depth, social presence, visibility in AI answers. Each row expands to show exactly what produced the score.
How many competitors are compared?: All identified competitors are analysed and placed on the radar. The detailed matrix shows three at a time, chosen by you, to stay readable.
Can I add a competitor Zenboost missed?: Yes. You can steer the analysis toward the players you care about and re-run a scan on that basis.
Is the Competitors module available on the free plan?: The first elements are visible for free. The full radar, the justified matrix and the competitor cards unlock with a paid plan.

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