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ZenboostWhat is a digital marketing audit?
A digital marketing audit reviews everything that makes your company visible and credible online: your website, your messaging, your social presence, your search rankings, and now how AI assistants talk about you.
In B2B the goal isn't just traffic: it's being found by the right buyers, at the right time, with a clear message against the competitors they compare you with.
What the Zenboost audit covers
| Audit area | What you get |
|---|---|
| Positioning and offers | What your website really says about you, and what's missing |
| Online presence audit | Website and LinkedIn page analysed together |
| Competitors | Comparable players and what they do better or worse |
| Keywords | An overview of searches related to your business |
| AI visibility | What ChatGPT, Gemini, Claude and Perplexity say about your market |
| Development plan | Prioritised actions and ready-to-use content |
Automated or manual audit: which to choose?
An agency audit brings a human eye but often takes several weeks. An automated audit gives a complete diagnostic in minutes, which you can rerun whenever your market changes.
They work together: the Scan 360° provides a factual baseline that your team or agency can then go deeper on.
From audit to action
- Run the scan from your website address.
- Read the summary: strengths, weaknesses and priorities.
- Pick favourite actions in the development plan and schedule them in the calendar.
- Rerun the audit later to measure progress.
Frequently asked questions
- Is the marketing audit really free?
- Yes, the first Scan 360° is free and needs no credit card. Some advanced modules then use credits.
- What's the difference between a marketing audit and a digital audit?
- A marketing audit looks at your positioning, offers and competitors; a digital audit looks at how that shows up online. The Scan 360° covers both.
- What do you need to start the audit?
- Just your website address. Zenboost reads your public pages and your company LinkedIn page.
- Does the audit cover AI engines?
- Yes. It measures your brand's place in ChatGPT, Gemini, Claude and Perplexity answers, alongside classic search.